The competitor analysis provides a structured evaluation of a rival company, including its market position, strategy, strengths, weaknesses, current developments, and challenges. The AI researches according to fixed criteria to objectively evaluate competitors and quickly understand their activities. This is ideal for keeping an eye on market movements, creating benchmarks, and making informed decisions for your own strategy, positioning, product development, or marketing.
Relevant information on strategy, market position, products and current developments is presented in a concise format. This allows you to quickly understand how a competitor operates and where it stands.
Uniform criteria allow competitors to be directly compared – for example, in terms of their strengths, weaknesses and market potential. Ideal for competitive intelligence and market analysis.
The insights gained provide valuable input for your own product decisions, positioning and strategy updates – without any additional research.
PESTEL analysis provides a comprehensive assessment of the external factors that shape a market or business environment. The AI-supported analysis examines political, economic, social, technological, environmental and legal conditions – in a structured, fact-based and automatically processed manner. It is ideal for identifying opportunities and risks in the environment at an early stage, understanding markets and making informed strategic decisions.
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The ‘Nightmare Competitor’ template reveals how a competitor could challenge or even supplant your current business model. Work with AI to develop or analyse disruptive scenarios based on leading tech companies such as Apple, Google or Amazon – to identify potential risks early on and strengthen your innovation strategy in a targeted manner.
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The ‘Business Model Development’ template allows you to design an innovative business model in no time at all – based on the approach developed by Matzler, Bailom et al. The structure guides you through all the key elements, from positioning to revenue streams. Whether you work independently, together with AI, or rely entirely on AI-generated input, your business model will be developed with precision and a focus on the future.
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