PESTEL analysis provides a comprehensive assessment of the external factors that shape a market or business environment. The AI-supported analysis examines political, economic, social, technological, environmental and legal conditions – in a structured, fact-based and automatically processed manner. It is ideal for identifying opportunities and risks in the environment at an early stage, understanding markets and making informed strategic decisions.
Political, economic, social, technological, environmental and legal aspects are systematically recorded and evaluated – providing a comprehensive overview of your business environment.
The analysis provides clarity about opportunities, risks and trends in the market environment. This allows strategic priorities to be set more effectively and decisions to be made based on data.
Uniform criteria allow PESTEL analyses of different countries, industries or business areas to be compared directly – ideal for international assessments and market comparisons.
PESTEL analysis provides a comprehensive assessment of the external factors that shape a market or business environment. The AI-supported analysis examines political, economic, social, technological, environmental and legal conditions – in a structured, fact-based and automatically processed manner. It is ideal for identifying opportunities and risks in the environment at an early stage, understanding markets and making informed strategic decisions.
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The ‘Nightmare Competitor’ template reveals how a competitor could challenge or even supplant your current business model. Work with AI to develop or analyse disruptive scenarios based on leading tech companies such as Apple, Google or Amazon – to identify potential risks early on and strengthen your innovation strategy in a targeted manner.
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The ‘Business Model Development’ template allows you to design an innovative business model in no time at all – based on the approach developed by Matzler, Bailom et al. The structure guides you through all the key elements, from positioning to revenue streams. Whether you work independently, together with AI, or rely entirely on AI-generated input, your business model will be developed with precision and a focus on the future.
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