The trend scout template provides structured trend analyses on a freely selectable topic and ensures maximum comparability between different research projects. The AI conducts research according to clearly defined criteria – including impact assessment, trend description, sources, deep dive and relevant market and content examples. Ideal for identifying new trends at an early stage, evaluating them clearly and consistently comparing developments over time.
The template defines exactly what information is researched and how it is evaluated. This results in consistent, comprehensible trend analyses – regardless of when or on what topic they are created.
Since every trend is described, evaluated and documented according to the same parameters, different research projects can be easily compared with one another – whether between industries, points in time or trend cycles.
With clear impact and maturity assessments, the template immediately shows which trends are truly significant. This allows opportunities to be identified early on and strategic decisions to be made on a sound basis.
PESTEL analysis provides a comprehensive assessment of the external factors that shape a market or business environment. The AI-supported analysis examines political, economic, social, technological, environmental and legal conditions – in a structured, fact-based and automatically processed manner. It is ideal for identifying opportunities and risks in the environment at an early stage, understanding markets and making informed strategic decisions.
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The ‘Nightmare Competitor’ template reveals how a competitor could challenge or even supplant your current business model. Work with AI to develop or analyse disruptive scenarios based on leading tech companies such as Apple, Google or Amazon – to identify potential risks early on and strengthen your innovation strategy in a targeted manner.
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The ‘Business Model Development’ template allows you to design an innovative business model in no time at all – based on the approach developed by Matzler, Bailom et al. The structure guides you through all the key elements, from positioning to revenue streams. Whether you work independently, together with AI, or rely entirely on AI-generated input, your business model will be developed with precision and a focus on the future.
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