The trend monitoring template provides a structured overview of a specific trend – including adoption, impact, opportunities, risks, examples of innovation and strategic recommendations. The AI researches according to fixed criteria, analyses relevant developments and evaluates their significance for industries, markets or regions. Ideal for keeping a constant eye on trends, classifying changes and deriving fact-based decisions on strategic direction.
The template defines fixed evaluation criteria such as adoption and impact. This results in an objective and comprehensible assessment of trend relevance.
In addition to potential opportunities, the template also takes into account possible risks and market barriers. This creates a complete picture that facilitates strategic decision-making.
Based on the analysis, the template provides directly actionable recommendations. Companies can immediately see which measures make sense and where priorities should be set.
PESTEL analysis provides a comprehensive assessment of the external factors that shape a market or business environment. The AI-supported analysis examines political, economic, social, technological, environmental and legal conditions – in a structured, fact-based and automatically processed manner. It is ideal for identifying opportunities and risks in the environment at an early stage, understanding markets and making informed strategic decisions.
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The ‘Nightmare Competitor’ template reveals how a competitor could challenge or even supplant your current business model. Work with AI to develop or analyse disruptive scenarios based on leading tech companies such as Apple, Google or Amazon – to identify potential risks early on and strengthen your innovation strategy in a targeted manner.
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The ‘Business Model Development’ template allows you to design an innovative business model in no time at all – based on the approach developed by Matzler, Bailom et al. The structure guides you through all the key elements, from positioning to revenue streams. Whether you work independently, together with AI, or rely entirely on AI-generated input, your business model will be developed with precision and a focus on the future.
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