The market development strategy provides you with a well-founded, individually tailored strategy for your target market at the touch of a button. Simply enter your company, your field of business and your target market – the AI analyses market segments, competitors, legal framework conditions and customer potential. Based on this, you will receive specific recommendations for market entry, product positioning, sales and marketing – precise, data-driven and strategically thought out.
The AI creates a comprehensive analysis of the target market – from market size and competitive environment to legal aspects.
Your input forms the basis for a tailor-made strategy based on reliable sources and current market data.
Immediately receive actionable suggestions for market entry, product adaptations, distribution channels, and marketing measures.
PESTEL analysis provides a comprehensive assessment of the external factors that shape a market or business environment. The AI-supported analysis examines political, economic, social, technological, environmental and legal conditions – in a structured, fact-based and automatically processed manner. It is ideal for identifying opportunities and risks in the environment at an early stage, understanding markets and making informed strategic decisions.
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The ‘Nightmare Competitor’ template reveals how a competitor could challenge or even supplant your current business model. Work with AI to develop or analyse disruptive scenarios based on leading tech companies such as Apple, Google or Amazon – to identify potential risks early on and strengthen your innovation strategy in a targeted manner.
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The ‘Business Model Development’ template allows you to design an innovative business model in no time at all – based on the approach developed by Matzler, Bailom et al. The structure guides you through all the key elements, from positioning to revenue streams. Whether you work independently, together with AI, or rely entirely on AI-generated input, your business model will be developed with precision and a focus on the future.
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